How the startup boom is helping farmers and forcing investors to pay attention to agriculture

  • Shashwati Shankar, ET Bureau
  • Published on June 24 2016
  • Published in
  • Economic Times 

Barrix Agro Sciences has developed non-chemicals-based alternatives for pesticides, an easy sell with farmers.

"We have developed pheromone-based traps and sticky sheets, chromatic traps, and plant growth supporters that are cost-effective, saving up to Rs 20,000 per acre of land," said founder Lokesh Makam. He said it was easy to get farmers to adopt his products since they otherwise have to spend heavily on pesticides. Barrix has sold its products to more than 2 lakh farmers in India and exported to Mauritius, Tanzania and Sri Lanka as well. Read More...